The company run by the outspoken father of expected lottery-pick Lonzo Ball unveiled a signature shoe for the former UCLA star with an astronomical price tag of $495 a pair. LaVar Ball's Big Baller Brand unveiled the ZO2 Prime, and is taking pre-orders on its website.
The black sneaker accented in gold is described as ''meticulously developed at every stage by Lonzo Ball.'' The price has drawn some obvious criticism but LaVar Ball wrote on Twitter: ''If you can't afford the ZO2'S, you're NOT a BIG BALLER!''
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