Mike "Reezy" Rezendes II and three full-time employees scour Ross, Marshall's, and Nike Outlets for discounted sneakers and sell them for a slight markup on Amazon, making about $20 in profit per pair.
Sam Cohen says he grossed about $1 million after mass-purchasing Nike products at 90% discounts when Sports Authority went under and selling them on Amazon.
But Rezendes, Cohen, and others like them got some bad news this month, the Wall Street Journal reports in a long look at the shifting sands of retail. After years of holding out, Nike has agreed to add Amazon as a distributor and officially sell its shoes and clothing on the site. The change of heart came largely due to the success of third-party sellers like Rezendes and Cohen.
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