Tobacco giant Philip Morris says it is giving up cigarettes—and its customers should, too.
In full-page ads placed in British newspapers, the Marlboro maker says its New Year's resolution for 2018 is to work toward stopping selling cigarettes in Britain and to replace them with products like e-cigarettes and heated tobacco, Business Insider reports. But the company isn't going cold turkey.
When asked by the BBC why it's not going to simply stop making cigarettes, a company spokesman said: "We are trying to go smoke free as fast as we can. If we just stopped selling cigarettes tomorrow, others would sell them in our place."
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